2nd Group Crit:
• Practical work- the 9 square Instagram layout (prioritise making images first)
• Influencers- Business tactics, powerful fandoms, involuntary celibates (negative cult vibes)
• Kardashians
• Content curation- collection and presentation
• How can you make a feed that appeals to people?
• Subliminal messages in images- what context you put photos in, exaggeration, celebrity photos, humour
• Things we think are normal but aren’t, whats outside of the picture?
• What don’t you see? Behind the scenes
• What stories can I use
• Clickbait
• GIFs, flash between reality and the composed and edited image
• Practical proposals for next week
• Don’t go too deep into each subject (influencers, design etc.)
• Early sketches and presentation boards/ contextual references for group crit
Questions to ask for interviews:
• Ask Holly (currently working for an online marketing company in Barcelona)
• Is there a particular technique your agency uses to be successful/gain followers on social media? Why do you think this is successful?
• Do you believe that Instagram will continue to be very prominent within society and are you prepared for any changes?
• Do you think that your social media page affects the overall success of the company you work for?
• Do you encounter any issues from promoting on instagram?
• How regularly do you post and why?
• As a modelling agency, is an instagram presence good for finding models? If so why?
• What opportunities has the agency gained from being on social media?
• What audience does your instagram page target?
• Do you use influencers and do you believe an online audience can easily be influenced?
• What do you have to consider when creating/photographing content for instagram?
Sketchbook:
• Life drawing: photograph area after taking a photo there then draw it
• Or pretend to clear up ready for a photo and sketch it
• Viewfinder of image frame with chaos around it
• Examples: Plants to create an aesthetic with mess outside of viewfinder
• Outfit photo with floordrobe outside of frame
• Once pieces are finished make gifs alternating frames if the ‘filtered’ image to filtered image with the messy outside viewfinder
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