Study Task 4- Summary/Introduction

I intend to write my essay about how social media, the internet and technology influence practitioners work both positively and negatively. More specifically I am interested in looking into theorists such as Baudrillard, who writes about hyper-reality and simulation. There could be a link between this theory and social media trends as there are the same styles seen online frequently. I would explore how this can be positive as it can influence artists to make work that is in demand and popular, but also the risks of work being interpreted as copied and unoriginal.

I am also interested in writing about the positive effect from artists using the internet. How the audiences can differ from having a social media presence compared to selling at events in person. When researching texts and quotes for this essay I came across another idea for a discussion point; 'It's come to shape our habits and behavioural patterns, as well as redefine social norms'. It's becoming increasingly known that the internet now dominates and controls our lives to the extent that it changes our behaviour, mood, routine and even careers. New processes that have been introduced as a result of advances in technology are changing the way artists make their work, advertise their work and communicate. This has also affected the value of previous processes and skills.