I am also interested in writing about the positive effect from artists using the internet. How the audiences can differ from having a social media presence compared to selling at events in person. When researching texts and quotes for this essay I came across another idea for a discussion point; 'It's come to shape our habits and behavioural patterns, as well as redefine social norms'. It's becoming increasingly known that the internet now dominates and controls our lives to the extent that it changes our behaviour, mood, routine and even careers. New processes that have been introduced as a result of advances in technology are changing the way artists make their work, advertise their work and communicate. This has also affected the value of previous processes and skills.
Thursday, 30 November 2017
Study Task 4- Summary/Introduction
I intend to write my essay about how social media, the internet and technology influence practitioners work both positively and negatively. More specifically I am interested in looking into theorists such as Baudrillard, who writes about hyper-reality and simulation. There could be a link between this theory and social media trends as there are the same styles seen online frequently. I would explore how this can be positive as it can influence artists to make work that is in demand and popular, but also the risks of work being interpreted as copied and unoriginal.
Study Task 3- Images/Theory
Theorists:
Baudrillard: Hyper-reality and simulation
John Hartley: Communication, journalism, media and cultural studies
Roland Barthes: Authorship
Bruno Munari
Terms:
Trends, intertextuality, simulation, postmodernism, meta-communication, signification, bricolage, algorithm, marketing, practitioner, value
Texts:
The Creative Citizen Unbound: How social media and DIY culture contribute to democracy, communities and the creative economy (Edited by Ian Hargreaves and John Hartley).
Creative Economy and Culture: Challenges, changes and futures for the creative industries (John Hartley, Wen Wen, Henry Siling Li.
Baudrillard: Hyper-reality and simulation
John Hartley: Communication, journalism, media and cultural studies
Roland Barthes: Authorship
Bruno Munari
Terms:
Trends, intertextuality, simulation, postmodernism, meta-communication, signification, bricolage, algorithm, marketing, practitioner, value
Texts:
The Creative Citizen Unbound: How social media and DIY culture contribute to democracy, communities and the creative economy (Edited by Ian Hargreaves and John Hartley).
Creative Economy and Culture: Challenges, changes and futures for the creative industries (John Hartley, Wen Wen, Henry Siling Li.
Study Task 2- Reading and Understanding Texts
Laura Mulvey- Visual Pleasure and Narrative Cinema
Skim Reading and re-reading:
The sexual differences between genders, how we are controlled to see them in an erotic way
Women as a bearer of meaning instead of maker of meaning
Scopophilia
Modification of instinct through narcissism and ego, controlling and objectifying
Woman as image, man as bearer of the look
sexual imbalance as a result of pleasure in looking as female is passive, men are active
male gaze fantasy of the female figure
Reading thoroughly: I think Mulvey is explaining that we are forced to objectify women as they are heavily sexualised in the media. It's a modification of instincts as it has took a turn where narcissism and ego is involved which allows pleasure from objectifying another whilst being in a position of control. Not only does male gaze control womens gender role but it also narrative structure in texts which then deepens and continues the objectification.
Concepts:
Feminism
Male gaze
Key Quotes:
'How to fight the unconscious structured like a reality'
'An active/passive heterosexual division of labour has similarly controlled narrative structure'
Key Points:
Womens purpose is to be something to look at
Men as active and women as passive, different roles
It is a construct that has been applied in the media
Examples by author:
Marilyn Monroe
Examples in real life:
Beyonce believes when she performs, she is in control of her audience as she has chose to represent herself that way and is gaining financially from being in that position, therefore she sees it as a position of power.
Relation to illustration or essay theme:
This relates to current illustration projects I am doing about feminism, or feminism in general with illustration. My opinion of feminism is that women should be able to dress and do what they want as they are in control of themselves and the objectification from male gaze.
Skim Reading and re-reading:
The sexual differences between genders, how we are controlled to see them in an erotic way
Women as a bearer of meaning instead of maker of meaning
Scopophilia
Modification of instinct through narcissism and ego, controlling and objectifying
Woman as image, man as bearer of the look
sexual imbalance as a result of pleasure in looking as female is passive, men are active
male gaze fantasy of the female figure
Reading thoroughly: I think Mulvey is explaining that we are forced to objectify women as they are heavily sexualised in the media. It's a modification of instincts as it has took a turn where narcissism and ego is involved which allows pleasure from objectifying another whilst being in a position of control. Not only does male gaze control womens gender role but it also narrative structure in texts which then deepens and continues the objectification.
Concepts:
Feminism
Male gaze
Key Quotes:
'How to fight the unconscious structured like a reality'
'An active/passive heterosexual division of labour has similarly controlled narrative structure'
Key Points:
Womens purpose is to be something to look at
Men as active and women as passive, different roles
It is a construct that has been applied in the media
Examples by author:
Marilyn Monroe
Examples in real life:
Beyonce believes when she performs, she is in control of her audience as she has chose to represent herself that way and is gaining financially from being in that position, therefore she sees it as a position of power.
Relation to illustration or essay theme:
This relates to current illustration projects I am doing about feminism, or feminism in general with illustration. My opinion of feminism is that women should be able to dress and do what they want as they are in control of themselves and the objectification from male gaze.
Study Task 1- Research Question
How is social media/online resources beneficial to creative practitioners? can it also be negative?
How does social media play a part in the repetition of styles/trends in the creative industries?
Discussion points:
Work being stolen online/copying others work
Time being consumed promoting your social media profiles
Benefits of online profiles, benefits of attending conventions and meeting people, communication
Following trends/keeping up with trends/trend prediction
Internet research resources that are not valid due to lack of sourcing
Instagram, pinterest
Attracting global audiences vs local audiences
Making original work, how to be influenced correctly
How does social media play a part in the repetition of styles/trends in the creative industries?
Discussion points:
Work being stolen online/copying others work
Time being consumed promoting your social media profiles
Benefits of online profiles, benefits of attending conventions and meeting people, communication
Following trends/keeping up with trends/trend prediction
Internet research resources that are not valid due to lack of sourcing
Instagram, pinterest
Attracting global audiences vs local audiences
Making original work, how to be influenced correctly
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