'Once upon a time there was pure art and applied art (I prefer to use these terms, rather than 'fine' and 'commercial' because 'commercial art' does not cover enough ground). At all events, forms were born in secret in ivory towers and fathered by divine inspiration, and Artists showed them only to initiates and only in the shape of paintings and pieces of sculpture: for these were the only channels of communication open to the old forms of art.'
-Munari, Bruno. (1966) Design as Art. Rome: Editori Laterza
Today our group looked into this quote about aesthetics. From the quote we highlighted the words 'pure art', 'applied art', 'fine', 'commercial' and 'channels of communication' and explored the meanings behind these words. We summarised each word, for pure art we defined it as simple and easy to understand, it communicates a clear idea of what you see is what you get in a traditional form.
Applied art is the application of design and decoration to everyday objects to make them aesthetically pleasing. The term can be applied to fine art which aims to produce objects which are beautiful and/or provide intellectual stimulation, so the two often overlap. For fine art we also wrote that it is a visual art where objects or works are appreciated for their aesthetic, creative or intellectual content.
Commercial art was simply defined as art used in advertising and selling. Channels of communication refer to the way this information flows within the organisation. Different channels are illustration, media, press, social media, advertising, newspaper, magazines, radio and television.
We found another quote to back this up. 'The designer today re-establishes the long lost contact between the art and the public between living people and art as a living thing'.
I found learning about the similarities and differences between these types of art interesting as they often overlap and relate to each other as they are so broad. However, each of them serve a different purpose, such as for commercial art it is mass produced and distributed whereas fine art was/is generally unique and individual pieces are displayed privately in a house or publicly in a gallery. Within this each type has changed a lot over the years due to the demand and movement of the time.
Applied art is the application of design and decoration to everyday objects to make them aesthetically pleasing. The term can be applied to fine art which aims to produce objects which are beautiful and/or provide intellectual stimulation, so the two often overlap. For fine art we also wrote that it is a visual art where objects or works are appreciated for their aesthetic, creative or intellectual content.
Commercial art was simply defined as art used in advertising and selling. Channels of communication refer to the way this information flows within the organisation. Different channels are illustration, media, press, social media, advertising, newspaper, magazines, radio and television.
We found another quote to back this up. 'The designer today re-establishes the long lost contact between the art and the public between living people and art as a living thing'.
I found learning about the similarities and differences between these types of art interesting as they often overlap and relate to each other as they are so broad. However, each of them serve a different purpose, such as for commercial art it is mass produced and distributed whereas fine art was/is generally unique and individual pieces are displayed privately in a house or publicly in a gallery. Within this each type has changed a lot over the years due to the demand and movement of the time.
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