Freud
- New theory of human nature
- Psycho analysis
- The interpretation of dreams
- Hidden primitive sexual forces & animal instincts which need controlling
- The unconscious
- The ego and the ID
Bernays
- Press agent
- Employed by public information
- Post war-set up 'The Council on Public Relations'
- Birth of PR
- Based on the ideas of Freud (his uncle)
-Crystallizing public opinion
- Propaganda
Product placement
Celebrity endorsements
The use of psuedo-scientific reports
Fordism
Transposes Taylorism to car factories of Detroit
Brand- Unique identity
